Abandon Shopping Cart: The Retailers Who’ll Bait You Back with a Coupon

July 18, 2014 by Kyle James
Updated: November 18, 2024

Have you ever been shopping online at your favorite store, add items to your cart, then decide to not make the purchase for one reason or another? Maybe it was just to expensive. Maybe the shipping costs were a deal breaker. Whatever your reasoning for abandoning your online shopping cart, some popular online stores are now sending a follow-up email to try and entice you back with a coupon or discount to complete your purchase.

The Online Retailers Who'll Bait You Back with a Coupon

So why not use this information to your advantage and try to get a coupon to save save some money.

For this “coupon trick” to work you need to keep the following in mind:

1. Must Register First – The retailer obviously needs to know your email address for this to work. So you need to make sure to register and log-in with the retailer before you try this frugal hack.

Many websites will let you check out as a ‘Guest’, but that won’t work, you have to register and be logged into your account before you abandon your shopping cart.

2. Gotta Know When To Fold ‘Em – Once you have placed the item(s) in your cart, go through the entire checkout process until you get to the payment page. Do not log-out or close the browser window until you get at least this far.

If you want to increase your chances of getting a coupon via email, you may want to enter your credit card information and exit when you see the button that says some variation f “Click to Finalize your Purchase”.

3. Not All Coupons are the Same – The type of coupon you get via email can depend on many internal factors within the retailer’s database. Things like buying history and frequency of purchases are undoubtedly taken into account when deciding how good an offer to email you.

Also, if you clicked a Google ad to get to the retailer’s site you may be less likely to get a coupon as they have to pay the search engine giant a fee for that click. So just be aware that the coupon you get could be different than the one your friend gets, if they get one at all.

I should also add that many online retailers are sending out an email reminding you of your abandoned cart, but most are not handing out a coupon code to entice you back and help you save some money.

But awesomely, here are 17 online stores that currently are.

Bass Pro Shops

Bass Pro Shops

~ Now here is a great example of using this strategy to your advantage. The Bass Pro Shops coupons we are given are typically pretty bad. Maybe a decent free shipping coupon code on occasion but that’s about it.

So when I was given a $20 off $100+ coupon via email when I abandoned my online cart, I was pleasantly surprised.

See Also: 9 Ways to Hack Your Black Friday This Year to Save Money and Time

PRO TIP: DON’T LET THE EMAIL TRICK YOU

Walmart email

Many retailers, like Walmart, will send you an email if you leave something in your cart but will NOT offer a discount. But they will make it look they are.

In the screenshot above, I left a Dyson vacuum in my Walmart cart and when the email showed up, it looked I was getting a personalized deal. But then when I clicked on it, the price was the same for everyone.

Moral of the story: Make sure you do your research and DO NOT trust the price in the email that’s designed to entice you back to complete your purchase.

Birchbox

Best Buy

Birchbox.com sells high-quality beauty and grooming products. Make sure you never pay full price when shopping on their website.

A great way to make this happen is to register, add stuff to your virtual cart, proceed to the billing page, then say “Adios!” You stand an excellent chance of getting a 20% off $35+ coupon via email.

Cafe Press

Best Buy

~ The next time you are shopping at CafePress.com and about to finalize your purchase, hold your horses for a second McFly.

Abandon your purchase and close your browser window and wait for your 20% off coupon code to magically appear in your email inbox.

Crocs

Crocs

~ We often have a bunch of Crocs.com coupon codes here on Rather-Be-Shopping.com but they are rarely as good as this 20% off coupon you’ll get when you abandon your online shopping basket.

Get your next pair of Crocs sandals on the cheap.

Dick’s Sporting Goods

Dick's Sporting Goods

~ For those who are always looking for a deal on sporting goods and athletic apparel, abandon your Dick’s Sporting Goods virtual cart and wait for the coupon to show up via email.

We were able to score a 10% off coupon code.

See Also: Save Money at Dick’s: 29 Clever Ways to Make it Happen

JCPenney

JCPenney

~ In order to get a JCPenney.com coupon via email you don’t even have to add items to your online cart.

All you have to do is view some items and it’ll trigger an email with a link to get coupon codes.

Of course you’ll need to be logged into your JCPenney account with a valid email address to get the correspondence.

J.Jill

J.Jill

~ I was able to score a $20 off $80+ coupon code from J.Jill just by logging into their site and clicking around for a bit.

In order to have a better chance of getting a coupon emailed to you I would go ahead and add stuff to your virtual cart.

I have also seen coupons for free shipping on your entire order handed out similarly via email.

Kate Spade

Kate Spade.com

~ I think Kate Spade really has their “abandon-cart “strategy figured out.

I found the above email, which included a 15% off coupon code, to be perfectly done (clear, short & sweet) and quite persuasive.

If I were a chick I’d be shopping at Kate Spade as we speak.

Levi’s Store

Free Shipping coupons

~ Levi also does a nice job with their abandon cart emails.

A 25% of coupon for Levi is pretty dang sweet and gives you savings that most (if not all) coupon websites just can’t provide.

Love it. FYI, you just might have to wait close to 48 hours to get your email from them.

See Also: All the Popular Retailers With Live Chat Operators Who Hand Out Coupons

Macy’s

Macy's

~ While I personally have not received an “abandoned cart” coupon from Macy’s, I have it on good authority that it’s just a matter of time.

But…they’ll happily send you a 15% off coupon code to your inbox just for registering for the Macy’s email newsletter.

Proflowers

~ The next time you’re shopping at Proflowers.com and looking for that prefect bouquet for Mom or that special someone, abandon your dang virtual cart and get a quick 10% off your purchase.

In the above email you’ll also get a free glass vase with your online purchase.

Purity Products

Purity Products.com sells popular nutritional supplements and vitamins.

If you shop with them regularly, you definitely should try the abandon cart strategy as you’re almost guaranteed to get a coupon in your inbox to save money.

The above example gave the recipient free shipping on top of the 30% off coupon.

Shutterfly

~ Yeah, what the heck are you waiting for?

The next time you can’t find a Shutterfly coupon just log-in, add stuff to your cart, then log-out.

You stand a great chance of getting a 20% off promo code (or better) in your email inbox. I’m all over this one when I make our family Christmas photo cards this year.

Williams-Sonoma

~ Williams-Sonoma will happily send you a reminder email with a free shipping coupon code attached when you abandon your online purchase.

Yeah, it has a $49 minimum attached but try and buy something from them under $49. Not an easy task.

Ask the Reader: Have you ever successfully used the “abandon-cart” strategy to score a coupon via email? If so, let me know what online retailer it was at and I’ll get it added to this article. Thanks!

By Kyle James

Photo credit to Nicholas Eckhart.

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Money Beagle

Great info. I’ve gotten a coupon or two like this. It’s nice to see this in a consolidated list, and I’m sure there are others that hopefully others find. I can’t remember any other ones off the top of my head.

Free To Pursue

Nice to know. I guess there’s yet another benefit to “sleeping on it” before making a purchase. Thanks for the tip.

Flo

Overstock.com does this. I’ve received a 5% off code, a 10% off code and a free shipping code after leaving an item in my cart.

Maria T.

Galls does this too. It is usually a 20% off coupon code sent the next day.

Amy

Home Depot also does this. Scored a pretty sweet deal on some materials for a bathroom reno, including a toilet for $40 off by abandoning the cart. E-mail came a day or so later.

Michele

When I shop at Lowes for big ticket items, like appliances I always ask if they can do better on the price… 10% off plus use their charge card for a sweet total of 15% off! Love it!

Brandi

This is an AWESOME post! The ones that offer an incentive to come back are so much better than sites like Overstock, which just stalk you for weeks after you visit the site.

Flo

Overstock sent me repeated coupons twice. Once I had a purse in my cart [I think it was 70$ ?] and the second time I was pricing a 3 pc sectional sofa, that puppy went for 3 grand. Maybe it does have something to do with the cost of the item in your cart at Overstock..

samajour

Land of Nod offers free shipping. I abandon often to use on top of a sale since only one coupon code may be applied per order.

Mayra

Adagio Teas also does this–place something in your cart, close the tab, wait, and they’ll send you a $5 off coupon (though you’ll still need to cover shipping.)

Taylor

Sanrio.com (hello kitty) does it and so does ELF (eyes lips face)

Carolyn

Vitacost.com sends a 10% off code if you add items to your cart without checking out.

Ongbe

Target often sends me $5 off $50 coupon if I have items in my cart.

Nita

Man crates also does this plus they have awesome products & customer service

Tony

Haha yeah it’s a funny technique! It works at Hostgator.coom too. You get up to 30% coupon.

Teena

Overstock.com as well.